I was talking to an agent recently who used to work onsite for a building company that’s relatively new to our market in Raleigh-Durham. Basically, he said this builder’s whole sales pitch was based on price per square foot. That’s it. As low as they can get it. Price per square foot.
Well, it’s a clear metric. I’ll give them that.
And I’ll also give them – there’s certainly a market for it. Sometimes what people need is as much space as they can get for the least amount of money. There’s no shame in that. There’s no shame, ever, in what the buyer wants or needs.
But for the builder? I think we can all agree on a higher bar. For ourselves and our buyers.
Garman Homes is not a price per square foot builder. And neither is our new brand, Fresh Paint by Garman Homes. Make no mistake, we saturate our homes in value, let there be no doubt about that. But our value proposition is not about the lowest price per square foot.
Your home is a sacred space…you celebrate your milestones here, you grieve your losses, you welcome family and friends here to feel your love and share your life. And there ain’t nothing cheap about that. Nothing.
We want to build homes that allow our buyers to live a really good life. Truly. A great life is what we’re after with our homes. And for that, our bar is higher than just price per square foot. I mean, we pay attention to it because bankers gonna bank and appraisers gonna appraise. But when we design a home, we’re thinking about the life per square foot. And as far as we’re concerned, the higher the better.